Digital and Social Media News for Nonprofits, Churches: Week 2, Oct 19


Hello and welcome to this week’s edition
of the Digital and Social Media News for Leaders of Nonprofits, Churches,
and Faith-based organizations. I’m Natchi Lazarus. This week, we have
news from Instagram, Twitter, Reddit, TikTok and the World Economic Forum. This is the show where we bring you the
Top 5 news you need to know for this week, in less than 5
minutes. Let’s get started. Our first big news of this
week is from Instagram. Earlier we had announced that Instagram
is planning to launch a new messaging app called Threads.
Well, now it is released, and they are starting
to roll it out globally. The idea behind the new app is to help
you communicate visually with videos and quick ‘Story’ kind of posts,
to your close friends list. If you know, within Instagram there
is a list called ‘Close Friends’. You can move certain Instagram
contacts into your close friends list, and this app will now allow you to
exclusively create a space to communicate with them, without interfering with other
things that are going on in Instagram. Instagram is getting busier with all
sorts of posts and business related stuff, for many of us. So now Instagram is trying
to move all our personal, close friends conversation into this app. It is an interesting trend and we just
have to wait and watch how this is panning out in the future. Whether Instagram is trying to make this
as a personal communication tool and keep Instagram as a larger, wider, business and personal communication tool, is something to wait and watch out for. Our next news is from Twitter specifically
about Periscope. As of last week, Twitter is withdrawing its support on
Periscope mobile apps for 360 degree cameras and GoPro cameras. The mobile app will not support, but Twitter has also clarified that
they will continue to support external cameras, not 360 degree cameras, 360 camera support has
completely been withdrawn, but external camera support will
continued to remain in Periscope Producer platform, which is a desktop
platform. So, check it out. If you are into live streaming
using Periscope, this is a big news, especially if you’re using GoPro cameras. Our next news item is from the World
Economic Forum. Last week, WEF, World Economic Forum released an article
with an infographic showing how the four different generations are using
social media – the Baby Boomers, Gen X, Millennials and Gen Z. It has some fascinating findings and I
will link to the infographic in my show notes. Do check it out. One of
the things that’s interesting, I wanted to point out to you is, Baby Boomers are showing the highest
growth in Instagram and WhatsApp usage. There are also interesting findings
related to the way they use it for networking – networking behavior
of different generations and so on. Check out if you’re interested in knowing
about the trends or the way in which different generations use social
media. Our next news is about Reddit. Last week Reddit shared an updated content
policy with tighter restrictions on bullying, abuse and harassment. They made several changes including
the way they define abuse. They also made it easier for users
to report any harassment or abuse, even if they are not directly involved, they can even report abuse or
harassment to another user. It is good to see and it’s encouraging
to see platforms taking a stand to make things safer and much more stricter when
it comes to bullying and harassment. Before we go to our final news item, I wanted to quickly remind you about our
upcoming online planning workshop for the new year 2020. 2020 is projected to be a big year for
the digital and social media space. So we want to equip nonprofits, churches and ministries on
‘how to plan’ for the new year. I will be sharing with you strategies
about figuring out which stage of your ministry you are in, with
respect to online world. I will give you the 4 top
questions you need to ask. I will also give you a
checklist – a 15-point checklist
that you can use in your planning session. So whether you
are creating a plan for 2020, you’ve not created a plan yet, or you’ve already created it and you
want to make sure you have not missed anything, then this might be of use
to you. This is completely online, so you can attend it from anywhere
in the world. And it is totally free. So do check out natchi.net/2020. Even if you’re not able to
find a time that works for you, and you cannot attend it live, don’t
worry, go ahead and register any way. We will send you the
recording after the session. Checkout natchi.net/2020.
For now, let’s move on. Our final news of this week
is an interesting one from
both TikTok and Google. First TikTok was spotted testing a feature
which allows you to search for videos based on people’s faces. So you can
just select a face of a person and say, “Go find all TikTok clips
that has this face on it”. You can imagine all the implications that
comes with this kind of visual search. Visual search on videos is becoming
very powerful on platforms. The second part of this
news is about Google Lens. Google Lens team released an article
last week talking about its advancements. Google lens has been there for awhile. You can take a picture of say
a shoe or a hat or a coat, and Google Lens will tell you details
about that product, and similar images. Now it’s getting advanced. If
you take a picture of a coat, or a fashion statement, or an accessory,
it will tell you who else has used it, how they have used it, all the different styles in which they
have used that particular garment. What I wanted to point out to you as a
leader is the advancement in the visual search technology, and how it could impact social media and
digital campaigns in the days to come. Well, that’s all we have for you
this week. Thank you for joining me. I appreciate it. If you’d like to dig deeper into any
of the stories that we talked about, we’ve got all the source links and the
transcripts in our News page natchi.net/news. SHARE this with other leaders
of nonprofit churches and ministries. Also SUBSCRIBE and FOLLOW us
wherever you’re watching this, so that you do not miss another episode. I will see you next week with another
set of news items. Until then, stay connected, stay
blessed. God bless you. Bye.

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